Investment FAQ

Basics
  • Q:
    What are the basics an investor needs to know?
    A:
    A publishing project on JukePop is a finite piece of work or a combination of works in the same world the author has created. The funding goal is the amount of money that an author needs to complete their publishing project. Funding on JukePop is all-or-nothing. No one will be charged for their investment unless it reaches its funding goal. This way, authors always have the budget they scoped out before moving forward. Investors are folks who commit funding to join authors in publishing their book(s). Investment is the amount of funds an investor commits to a project, this guarantees their payout percentage. Payout percentage is a creator's chance to share a piece of their net sales with their investors. Investors that commit gets to determine the size of their percentage share of future sales. Settlement is the amount of net revenue (minus fees from various sales channels and money processors) that a investor is due based on their payout percentage.
  • Q:
    What is JukePop Crowd Investment?
    A:
    It’s a way for indie authors to ask for help and share their sales revenue in return. Authors have tons of ideas, just look at their stories on JukePop. But they know they can’t do it alone - what they need is a group of loyal fans that helps push them above the fray. They’re the ultimate entrepreneurs and know they need a team to help get them there. They need help with cover designs, editors, marketing and promotion. But free help is hard to find, so they’re willing to share their sales revenue in exchange for your committment and combined voices. Each author determines how much revenues to share and funding required to be published. You determine how much you’re buying-in for, and we’ll calculate your payout percentage and handle the settlement of the net revenue.
  • Q:
    How does JukePop Crowd Investment work?
    A:
    Every author sets their funding goal and deadline. If people like their project, they can invest to guarantee a payout percentage. If the publishing project succeeds in reaching its funding goal, all investors are charged when time expires. If the project falls short, no one is charged. If the project successfully meets its funding goal, the author may decide to take on more investors on the wait list. Funding on JukePop is all-or-nothing. When the author publishes their book, we’ll start tracking their sales. As the sales come in, JukePop will settle the investors share based on their original commitment. To cut down on the processing fees, JukePop won’t process the settlement until a minimum of $20 is reached for each individual investor.
  • Q:
    Why is funding all-or-nothing?
    A:
    All-or-nothing funding is has a number of advantages: It's less risk for everyone. If you need $4,000, it's tough having $1,000 and a bunch of people expecting you to complete a $4,000 project. It forces the authors to be clear about what they need the funding for and their investors can be assured that the author can execute on their enterprise. It gets investors to share. If investors who have already committed want to see a book published, they're going to spread the word. Once the book is published, investors are also more inclined to help the authors because they benefit from the sales of the book.
  • Q:
    Why do investors commit?
    A:
    Backers on other crowd funding sites are usually benevolent friends & families. But not everyone has a wealthy and benevolent aunt. Buying-in is a simpler concept, it means authors don’t need to give away random chachkies that cuts into the actual fund raised - it’s just business. Investors simply want the authors to use the money, focus and get the book published - they already have plenty of t-shirts. Besides, doesn’t everyone wonder how their lives would’ve changed if they invested in the next Wool or Harry Potter?
  • Q:
    Who are these authors?
    A:
    Authors on JukePop asking for investors to commit are creative and dedicated writers. They have tested their story, publishing one chapter at a time, with our readers before deciding to take that next step. With our Analytics, they understand who their readers are giving them unprecedented insight into how to market their stories. These are veteran authors who knows how to weave an addictive tale, serializing their stories to get readers to come back chapter after chapter. Every project is unique and is something that someone wants to exist in the world.
Accountability
  • Q:
    Who is responsible for completing a project as promised?
    A:
    It's the author’s responsibility to publish their book(s). JukePop is not involved in the development of the book(s) themselves. JukePop does not guarantee projects or investigate the author's ability to complete their project. On JukePop, investors (that’s you!) ultimately decide the validity and worthiness of a project by whether they decide to commit. But it’s easy to do, just read their book on JukePop!
  • Q:
    How do investors know if an author will follow through with their project?
    A:
    Launching a JukePop project is a very public act, and authors put their reputations at risk when they do. Investors should look for authors who share a clear plan for how their project will be completed and whether they’ve written significant portions of their book on JukePop. Authors are encouraged to share as much background information as possible so investors can make informed decisions about the projects they’re committing to. If an author doesn't share key information, investors should take that into consideration. Does the author include line item costs to cover designs or editors? Do they have significant amount of their book written on JukePop for you to read? Does their work have +votes on JukePop indicating other readers like their story? Are they personable and active on JukePop’s community? Do they demonstrate a working knowledge of social networks like Facebook or Twitter? Don't hesitate to request information from an author. You can always reach out before buying-in via their profile or the discussion thread on the project page.
  • Q:
    What should creators do if they're having problems completing their project?
    A:
    If problems come up, authors are expected to post an update on the project’s discussion thread explaining the situation. Sharing the process, speed bumps and all, is crucial. Investors commit because they want to see something happen and they'd like to be a part of it. Authors who are honest and transparent will usually find investors to be understanding. It's not uncommon for things to take longer than expected. Sometimes the cover design is especially tricky or the editing is taking longer than the author had anticipated. If an author is making a good faith effort to publish their book(s) and is transparent about it, investors should do their best to be patient and understanding while demanding continued accountability from the author. If the problems are severe enough that the author can't fulfill their project, authors need to find a resolution. Steps should include offering refunds, detailing exactly how funds were used, and other actions to satisfy investors.
  • Q:
    Can JukePop refund the money if the author can’t publish?
    A:
    No. JukePop doesn't issue refunds as transactions are between investors and authors directly. Authors receive all funds (less fees) soon after their funding deadline.
  • Q:
    What should investors do after they commit to a project?
    A:
    Investors (yep, again, that’s you!) are more important than just their committed amount. Once you commit, your responsibility starts. Know some great cover designers or fantastic editors? Make the introductions even if the author has someone lined up. Know a great discussion group on LinkedIn or Goodreads? Post it on the project’s discussion thread. Know a neighborhood cafe that is supportive of the arts? Ask the author for a flyer to post on their bulletin board. Have a large following on Twitter or friends on Facebook? Start sharing proudly how much you believe in this book. It literally starts with you, you’re the grass root marketing engine the author has dreamed of. You’ve already bought-in, your share is guaranteed, now it’s time to get it done.